Silicon Valley Reimagined

What if modern tech was invented in the 1940s?

Aerial view of a the San Francisco skyline at dusk with illuminated skyscrapers and bridge, fog covering part of the city, and text overlay about Silicon Valley history and gadgets from 1949.

Silicon Valley Reimagined is a retro-futurist product catalog from an alternate 1949, presented under the fictional retail brand Benedetti Brothers & Co.

Inside, modern digital technologies — mobile phones, smartwatches, and home computers — are reimagined as if engineered with knobs, switches, and brushed metal casings.

Styled as a mid-century buyer’s guide, the book features over 30 fictional consumer electronics, complete with period-inspired model names, specs, and prices.

Richly illustrated and inspired by 1940s industrial design, this 85-page Deluxe paperback (7.44 × 9.69", full color) blends speculative tech with vintage catalog aesthetics, offering a playful and immersive glimpse into a future imagined by the past.

Description | ISBN: 9781969944017

85 pages of full-color illustrated product spreads

  • 30+ fictional tech devices, from mobile phones to mechanical calculators

  • A fictional catalog crafted to feel entirely authentic

  • Digital-era technology wrapped in 1940s analog aesthetics

  • Designed in the style of mid-century buyer’s guides and product manuals

  • Rich with period details — model names, pricing, specs, and layout design

  • A visual tribute to dieselpunk, industrial design, and postwar optimism

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Image Gallery

Browse selected pages from the book’s illustrated interiors.

Scientists working in a laboratory with electronic equipment, metal tools, and machinery, focusing on assembling or repairing components from an alternate Silicon Valley of 1949.
Close-up of a vintage portable radio with wooden casing, gold-colored dials, and mesh speaker covers, with a fabric strap attached to the top.
A close-up of a cellphone, in an alternate 1949, with a metallic body placed on a wooden surface.
An alternate 1949 where a personal computer exists and is on a wooden desk